Five Rules For An Effective Website
Making a website can be hard, but it doesn't have to be. Here I've outlined five very simple steps to keep in mind when creating your website.
Rule 1 - Use only a few colors and only a few
Open up one of the websites you love and take a look. It probably consists of shades of one primary color, and another contrasting color that stands out. Basically, two colors.
Add examples from existing websites!
Rule 2 - Make your images fit your color scheme
You need to have high quality images for your website. People are drawn to visual cues and having a wall of text will distract visitors from reaching that promised land called the call to action.
Rule 3 - Abuse copywriting
Copywriting is text that makes your sale for you. Your website is like your online salesperson who explains your product or service to your visitors. It's so important because you can make the sale while you sleep.
Rule 4 - White space is your friend
It doesn't need to be white, but space in general helps to clear the mind and emphasize a point. I like to think of it as a virtual pause. In the same way that listening to a monologue is boring, a website with pauses and spacing is much more interesting.
Example of Dividers here
By using dividers, you can add space between two sections of content while maintaining the illusion of movement. A diagonal divider moves the eye left or right as you scroll down the page.
Rule 5 - Make your content great
Great > Good