Call To Action
A Call To Action is the action you want people to perform when they land on your website. Usually, you don't want your visitors to find your website online and leave, this is called bouncing, and this is bad.
Instead, you can add a call to action that your visitors can perform. These are usually something like:
- Fill out an inquiry form.
This keeps you in contact with your hard-earned visitor.
- Subscribe to an email list.
Your visitors opt in with their email address, you can then send them an email or newsletter in the future.
It's just that, go get your visitors clicking!